What is Search Marketing and Why is it Important?

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Internet is THE primary resource for information

-The Cobalt Group


Search engines have become THE primary (Internet) source for consumer research on the Web.


Search Marketing is the practice of utilizing search engines for the purpose of reaching out to consumer audiences.


There are two (2) primary forms of Search Marketing:


  1. 1.Search Marketing for search engines, and...

  2. 2.Search Marketing for consumer audiences


If you are not assertively targeting your customer audience via Search, then you are missing out on a major portion of your market share.


  1. Proceed